May 2025

Principles of Marketing: The Foundation of Business SuccessMarketing principles are the bedrock of strategies that connect businesses with customers, drive demand, and foster loyalty. These timeless guidelines blend traditional tactics with modern innovations to adapt to evolving markets. This article

1. What is the Societal Marketing Concept? Introduced by Philip Kotler, societal marketing expands the traditional marketing framework by adding a social responsibility dimension. It asserts that businesses should: Satisfy customer needs.Achieve organizational goals.Protect/Enhance societal and environmental well-being. 2. The Three Pillars of Societal Marketing PillarDescriptionCustomer

Understanding the Marketing Process: A Step-by-Step Guide to Driving Business GrowthThe marketing process is a systematic approach to creating, communicating, and delivering value to customers while achieving business objectives. It involves strategic planning, execution, and continuous optimization. This guide breaks

1. What is Holistic Marketing? Holistic marketing treats a business as an interconnected ecosystem. It emphasizes: Integration: Aligning all departments (sales, marketing, HR) toward common goals.Customer-Centricity: Prioritizing customer needs at every touchpoint.Ethics & Sustainability: Balancing profit with social and environmental responsibility. This approach

What is Service Marketing? Strategies for Intangible SuccessService marketing focuses on promoting intangible offerings—such as education, healthcare, hospitality, or consulting—that prioritize experiences over physical products. Unlike product marketing, it demands strategies that build trust, emphasize value, and humanize interactions. This

Difference Between Search Engine and Website: A Strategic BreakdownSearch engines and websites are foundational elements of the internet, yet they serve distinct roles. Understanding their differences is crucial for businesses aiming to optimize their online presence. This article explains the

Understanding the Difference Between Product and Service: A Strategic GuideProducts and services are the twin pillars of business, yet they differ fundamentally in creation, delivery, and customer experience. Recognizing these distinctions is critical for crafting effective marketing strategies. This article

What is Marketing Management? A Strategic Framework for SuccessMarketing management is the art and science of planning, executing, and overseeing marketing strategies to achieve organizational goals. It bridges creativity and analytics, ensuring brands connect with audiences, drive demand, and sustain

Understanding the Difference Between Sales and Marketing: A Strategic BreakdownSales and marketing are often conflated, but they serve distinct yet interdependent roles in driving business growth. While marketing builds awareness and nurtures demand, sales convert that demand into revenue. This

Types of Advertising: A Comprehensive GuideAdvertising is the engine that drives brand visibility, customer engagement, and sales. Businesses leverage diverse advertising strategies to reach audiences effectively. This article explores key types of advertising and how agencies like BrandLogiq, a leader in