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A company without extensive digital marketing campaigns is like a ship without sails - it’s not going anywhere.Digital marketing encompasses the promotion and sale of products or services through various digital channels, including search engines, email, and mobile apps. Although these platforms alone cannot execute a complete strategy, utilizing the appropriate technology stack can provide a competitive advantage

In 2023, marketing heavily relies on data such as competitor analysis, market trends, and customer feedback. However, manually sourcing this information is difficult, so AI is becoming more popular for its ability to quickly and efficiently gather large amounts of data. AI techniques such as sentiment analysis and competitor intelligence can help with marketing campaigns and creative copywriting.