Top Five Digital Marketing Strategies to Help Your Brand Grow in 2022 and Beyond
As we're approaching the end of the year 2022, a dramatic shift in the digital marketing landscape is expected that includes SEO, social media, content marketing and more. In a high-tech world that is constantly changing, companies continue to compete digitally for recognition. It is not only a way to make your brand known to your audience, right
Principles of Marketing: Core Strategies for Success
Principles of Marketing: The Foundation of Business SuccessMarketing principles are the bedrock of strategies that connect businesses with customers, drive demand, and foster loyalty. These timeless guidelines blend traditional tactics with modern innovations to adapt to evolving markets. This article explores the core principles of marketing and how agencies like BrandLogiq leverage them to deliver results for businesses in Nepal. 1.
Societal Marketing Concept: Ethics, Profit & Sustainability
1. What is the Societal Marketing Concept? Introduced by Philip Kotler, societal marketing expands the traditional marketing framework by adding a social responsibility dimension. It asserts that businesses should: Satisfy customer needs.Achieve organizational goals.Protect/Enhance societal and environmental well-being. 2. The Three Pillars of Societal Marketing PillarDescriptionCustomer SatisfactionDeliver products/services that genuinely improve lives.Business ObjectivesEnsure profitability and growth.Societal WelfareAvoid harmful practices (e.g., pollution, exploitation) and contribute