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Blog Posts

Principles of Marketing: The Foundation of Business SuccessMarketing principles are the bedrock of strategies that connect businesses with customers, drive demand, and foster loyalty. These timeless guidelines blend traditional tactics with modern innovations to adapt to evolving markets. This article explores the core principles of marketing and how agencies like BrandLogiq leverage them to deliver results for businesses in Nepal. 1.

1. What is the Societal Marketing Concept? Introduced by Philip Kotler, societal marketing expands the traditional marketing framework by adding a social responsibility dimension. It asserts that businesses should: Satisfy customer needs.Achieve organizational goals.Protect/Enhance societal and environmental well-being. 2. The Three Pillars of Societal Marketing PillarDescriptionCustomer SatisfactionDeliver products/services that genuinely improve lives.Business ObjectivesEnsure profitability and growth.Societal WelfareAvoid harmful practices (e.g., pollution, exploitation) and contribute