Societal Marketing Concept: Ethics, Profit & Sustainability
1. What is the Societal Marketing Concept? Introduced by Philip Kotler, societal marketing expands the traditional marketing framework by adding a social responsibility dimension. It asserts that businesses should: Satisfy customer needs.Achieve organizational goals.Protect/Enhance societal and environmental well-being. 2. The Three Pillars of Societal Marketing PillarDescriptionCustomer SatisfactionDeliver products/services that genuinely improve lives.Business ObjectivesEnsure profitability and growth.Societal WelfareAvoid harmful practices (e.g., pollution, exploitation) and contribute
Marketing Process: A Step-by-Step Guide to Success
Understanding the Marketing Process: A Step-by-Step Guide to Driving Business GrowthThe marketing process is a systematic approach to creating, communicating, and delivering value to customers while achieving business objectives. It involves strategic planning, execution, and continuous optimization. This guide breaks down the marketing process into actionable stages and highlights how agencies like BrandLogiq streamline each step for businesses in Nepal. 1.