Holistic Marketing: Strategies for Unified Growth
1. What is Holistic Marketing? Holistic marketing treats a business as an interconnected ecosystem. It emphasizes: Integration: Aligning all departments (sales, marketing, HR) toward common goals.Customer-Centricity: Prioritizing customer needs at every touchpoint.Ethics & Sustainability: Balancing profit with social and environmental responsibility. This approach ensures consistency in messaging, operations, and stakeholder relationships. 2. The Four Pillars of Holistic Marketing a. Relationship Marketing Building long-term loyalty
What is Service Marketing? Strategies for Success
What is Service Marketing? Strategies for Intangible SuccessService marketing focuses on promoting intangible offerings—such as education, healthcare, hospitality, or consulting—that prioritize experiences over physical products. Unlike product marketing, it demands strategies that build trust, emphasize value, and humanize interactions. This article explores the fundamentals of service marketing and how agencies like BrandLogiq craft tailored campaigns to elevate service-based businesses in