WHY GOING DIGITAL IN COVID TIME IS SO IMPORTANT?
With the second wave crashing in Corona or COVID-19 virus has been normalized. People even call it “covid” for convenience. However, its deadly strikes have hampered our lives and every nation. As a relatively small nation with a growing economy, we have been shattered by the COVID-19 pandemic. Nepal’s economy is projected to grow by only 0.6 percent in
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How did ARNA Beer’s Digital Marketing Campaign work?: A Case Study
Introduction ARNA is a product of Yeti Brewery Pvt. Ltd. launched in the market on 22nd March 2017. The brand’s slogan is “Arna - Born in Nepal”. The company claims that the name, ARNA, perfectly complements the vision the Yeti Brewery team had planned – a strong and bold character that resembles the strength and determination of the proud Himalayan