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𝐃𝐇 𝐅𝐢𝐛𝐞𝐫𝐧𝐞𝐭’𝐬 ‘𝐂𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐁𝐢𝐠 𝐎𝐟𝐟𝐞𝐫’ 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐛𝐲 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐠𝐢𝐐: 𝐀 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲

𝐃𝐇 𝐅𝐢𝐛𝐞𝐫𝐧𝐞𝐭’𝐬 ‘𝐂𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐁𝐢𝐠 𝐎𝐟𝐟𝐞𝐫’ 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐛𝐲 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐠𝐢𝐐: 𝐀 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲

✅ 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧:

In a burgeoning digital landscape, brands are constantly seeking innovative ways to capture the attention of their audience. Brand LogiQ, a young agency in Nepal, recently embarked on a groundbreaking venture with DH Fibernet’s “Catch the Big Offer” Campaign. Through a unique lineart frame by frame animation, we aimed to infuse the high-energy fervor of cricket matches with DH Fibernet’s unbeatable offers. This case study delves into the strategies, execution, and outcomes of this exceptional collaboration.

✅ 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞:

The primary goal of the campaign was to showcase DH Fibernet’s promotional offers in a captivating and memorable manner, while also tapping into the enthusiasm surrounding cricket in Nepal. We aimed to set a new benchmark in Nepali advertisement by blending cutting-edge animation techniques with a dynamic marketing narrative.

✅ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:

We recognized the potential of leveraging the popularity of cricket to drive engagement for DH Fibernet’s campaign. We opted for a lineart frame by frame animation style, which not only stood out in the cluttered advertising space but also allowed for seamless integration of DH Fibernet’s branding and messaging. By combining traditional cricket imagery with modern animation, we aimed to appeal to a wide demographic, from avid cricket fans to tech-savvy individuals.

✅ 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧:

The Brand LogiQ team meticulously crafted the commercial, paying close attention to detail in every frame. We ensured that the animation effectively conveyed the excitement of a cricket match while highlighting DH Fibernet’s exclusive offers. From character design to storyboard development, every aspect of the campaign was thoughtfully executed to align with the brand’s values of innovation and creativity.

✅ 𝐎𝐮𝐭𝐜𝐨𝐦𝐞:

The “Catch the Big Offer” Campaign exceeded expectations, garnering widespread acclaim and positive feedback from audiences across Nepal. The commercial resonated with viewers, effectively communicating DH Fibernet’s value proposition in an engaging manner. By pushing the boundaries of traditional advertising, we demonstrated our ability to stay ahead of the curve and deliver groundbreaking campaigns.

✅ 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧:

Through the commercial, Brand LogiQ and DH Fibernet have set a new standard for creativity and innovation in Nepali advertisement. By combining the power of animation with the allure of cricket, we have successfully captivated audiences and achieved our marketing objectives. This case study serves as a testament to the effectiveness of thinking outside the box and embracing cutting-edge practices in the ever-evolving landscape of digital marketing.

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